Habitat +, The Straits Times, July 2019
3 Orchard By-The-Park, a boutique freehold luxury condominium on prestigious Orchard Boulevard, has seen good momentum and interest in sales since its launch in December 2018. In end-April, it rang up four additional new sales of two- and four-bedroom apartments at an average price of $3,600 psf by Singapore and foreign buyers from Asia. In June, a 6,555 sq feet penthouse was sold at $31.5million or $4,805 psf.
For its developer YTL Land, part of the diversified conglomerate YTL Corporation, this represents a recent resurgence in confidence and interest in the market for freehold properties on Orchard Boulevard. It is also testament to the company's distinguished track record of crafting luxury residential masterpieces for the most discerning in the world.
Tan Sri (Dr) Francis Yeoh, executive chairman, YTL Corporation, says: "For all residential projects YTL Land develops around the world, we stand by our motto "Designed by Masters, Built as Masterpieces". We select the best master or maestro of design and architecture in the world to partner with us to craft and build the most outstanding homes which we can truly call masterpieces."
For 3 Orchard By-The-Park, its first luxury condominium project in Singapore, it selected world-renowned Italian architect Antonio Citterio to create a masterpiece sure to be an heirloom for generations to come.
Explains Tan Sri (Dr) Yeoh: "For our first-ever luxury apartment project in Singapore, we want a true master of design who can holistically create the architecture and interior design of the entire development as one masterpiece. Residents can experience his timeless signature aesthetics throughout every aspect of the living environment.
"For a long time, we have admired Citterio's masterworks of timeless elegant design. His renowned architecture and interior design of Bvlgari Hotels and Resorts in Milan, London, Bali, Beijing and Shanghai is truly masterful. He is also well-known as a multi-award winning furniture designer for luxury brands including Hermes, B&B Italia, Flexform, Maxalto, FLOS and Arclinea; he demonstrates a deep appreciation of luxury living at its best."
3 Orchard By-The-Park is a precious collectible in its own right as Citterio's first project in Southeast Asia. Citterio says: "At 3 Orchard By-The-Park, I created a design experience harmonising all elements."