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B&O: Engineering masterpieces at Starhill Gallery

   
From left: Kenneth Wong, Roger Jonsson, Dr Derek Wong and Tan Sri (Dr) Francis Yeoh.

Kuala Lumpur, 14 September 2006

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Starhill Gallery saw the re-launch of the new and improved flagship showroom by Bang & Olufsen (B&O), the Danish brand best known for their innovative audio and visual equipment, on the Explore Floor of the gallery of rich experience.

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B&O has been providing 81 years of innovation and technology that started in the small town of Struer in Denmark, when two young engineers, Peter Bang and Svend Olufsen started producing radios in the Olufsen family manor, Quistrup.

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The company has since grown into a company that has 2,400 employees with a turnover of DKK3,742 million in the last financial year, achieved through about 750 B&O shops in more than 60 countries.

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Announcing B&O’s new master dealer in Malaysia, B&O South East Asia retail development manager Roger Jonsson said that it with pleasure that B&O welcomes a new member in the family of B&O – managing director Dr. Derek Wong and his team at Ideal Lifestyles & Living Sdn Bhd, as “they are committed to provide the best experience of B&O as well as service from B&O.”

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Dr. Derek Wong said Ideal Lifestyles aims to bring new level of appreciation for the B&O products and services to Malaysians, and thanked the Starhill Gallery team “for giving us an opportunity to operate out of Malaysia’s most prestigious mall.”

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Guest-of-honour, YTL chief Tan Sri (Dr) Francis Yeoh said, “Being an engineer, I like the success stories of engineering, like the two founders' – Peter Bang and Svend Olufsen. These beautiful innovative products are the legacy of the two founders – who have provided incredible engineering progress that have brought much joy to the world.”

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Yeoh also added that he is pleased that B&O is exclusively housed in Starhill Gallery, a ‘Gallery of Rich Experiences’. “With B&O, we can add more to the sensation of more experiences for all our customers here,” he quipped.


   
From left: Yeoh, Derek Wong, Kenneth Wong, Jonsson and Jorgen Lunding admire the sleek design of the BeoSound 9000.

After Jonsson, Wong, Yeoh and Ideal Lifestyles general manager Kenneth Wong cut the ribbon at the main entrance of the showroom; guests were welcomed inside, where B&O’s training, product & BtB general manager Jorgen Lunding introduced the BeoLiving concept.

 

The concept was brought to live with the BeoLiving room, a unique facility that is found only in a select number of B&O stores. In the room, the entire audio-video system is completely controlled by one remote control. BeoLiving provides B&O devotees with a new, complete experience as all the B&O products are integrated, even with the lighting, curtains, and other electric installations in the home.

 

The intelligent home experience is based on the basic one-touch philosophy of B&O, where a single touch of a button on one single remote control, the Beo4, allows the user a scenery change and a whole new experience.

 

The B&O flagship store in Starhill Gallery provides total solutions to customers – a professional network of technical personnel is equipped with extensive competency in the field of custom installation.

 

BANG & OLUFSEN

Explore Floor, Starhill Gallery
181, Jalan Bukit Bintang
55100 Kuala Lumpur

Tel: +603-2143 3337

Fax: +603-2143 0006

Email: starhill.my@beostores.com

Open daily, 10.00am to 9.30pm


   

Text of speech by Tan Sri (Dr.) Francis Yeoh, CBE

 

The Human Experience

 

Welcome to Starhill Gallery. I am honoured that Bang & Olufsen has so kindly requested for me to say a few words for the launch of their world class BeoLiving concept. BeoLiving has recently been launched throughout the world - from Denmark to the US and Germany, and now it is our privilege that it can be experienced for the first time here in Malaysia. Exclusively at Starhill Gallery. 

 

Bang & Olufsen is no doubt a world-leading manufacturer of excellence that has achieved iconic status. Their products, way back from the 1920s - from transistor radios to tape recorders, audio systems and television sets - are collectible items today. There are dealers and individuals worldwide who are dedicated to collect B&O products, some of which have revolutionized the industry, both in technology and design.

 

Bang & Olufsen is today recognised as an Icon of World Class Audio and Video Innovations. Hence, we are proud to be associated and honoured that they have chosen Starhill Gallery for their first and only exclusive B&O retail outlet in Malaysia.

 

A world class Icon from Denmark does indeed complement Starhill Gallery as an Icon of Icons in KL.

 

The success and prestige of B&O, I believe, lies in their passion and "courage to constantly question the ordinary in search of surprising, long-lasting experiences" as stated in their corporate vision and philosophy.

 

In the words of the founders - Mr. Peter Bang and Mr. Sven Olufsen - their products should be capable of what they call "honest musical reproduction" which means that the music you experience through the speakers should reach your ears uninfluenced by the limitations of technology. Hence it is the human experience - through the ears and the eyes - that eventually determines the technical specifications of B&O products.

 

Physiology, psychoacoustics and the psychology of hearing and vision are placed before cold, hard technology. Therefore, B&O's research and development is very human-oriented, and involves attending concerts throughout the year to experience, assess and achieve the sounds, emotions and psychology of the live performance for their products.

 

Now that is what I call passion!


   
Lunding guiding members of the media through a demonstration of the BeoLiving concept.

And it is only humans who can experience such passion, as God has created us to be special. Human experience is placed above technology and that was what Mr. Bang and Mr. Olufsen had envisaged for their products, now clearly expressed in the B&O philosophy that states, "technology should work for people, not the other way around".

 

This brings to mind the words of a famous physicist and educator, Richard Feynman, who says, "For a successful technology, reality must take precedence... for Nature cannot be fooled". Nature, in this case, is our human experience - our God-given abilities to experience emotions like joy, sadness, empathy, compassion and passion.

 

Today, Bang & Olufsen is about to introduce us to a new experience that is founded on this passion for excellence for the past 80 years. BeoLiving, as I have heard, will be the ultimate lifestyle experience in home entertainment. It will transform your entire living space into a world-class cinematic experience at your command - with a touch of a single button!

 

We look forward to such an innovation, and Starhill Gallery is proud to be the venue of such a unique occasion. Congratulations, Bang & Olufsen, for bringing such a world class experience to Malaysians, which we believe will enhance Starhill Gallery as an Icon of Icons in Kuala Lumpur, "A Gallery of Rich Experiences".

 

Thank you, and may God bless all your endeavours!

 

Text of speech by Tan Sri (Dr.) Francis Yeoh, CBE
Launch of Bang & Olufsen "BeoLiving" Concept

at Starhill Gallery
14 September 2006, 4:00pm


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