The race to woo more tourists

NST, March 19, 2013

Tourism Malaysia is taking advantage of the Formula 1 Grand Prix this weekend to promote the 1Malaysia Grand Prix Sale

KUALA LUMPUR: WITH the 15th edition of the Formula 1 Grand Prix taking place  from Friday to Sunday, Tourism Malaysia  is set to take advantage of the spike in tourist arrivals to embark on another promotional blitz.

The 1Malaysia Grand Prix Sale, launched at the Pavilion in Jalan Bukit Bintang here recently, features 23 days of shopping mania with great discounts and promotions at participating outlets until April 7.

Tourism Minister Datuk Seri Dr Ng Yen Yen, who launched the event, said she was proud of the fact that last year Malaysia received some 25 million tourists who spent RM60.6 million, of which shopping contributed 30.7 per cent (or RM18.56 million) of the total tourism revenue.

"The 1Malaysia Grand Prix Sale is one of the promotional activities in the run-up to Visit Malaysia Year 2014. The government is targeting to receive 36 million tourists and RM168 billion in receipts by 2020," said Ng.

In a symbolic gesture, Ng flagged off one of three Ferraris stationed at Pavilion when launching the event.

This was followed by a fashion show, with models displaying the latest creations from leading fashion brands.

Among the participating malls in the on-going promotion are Sunway Pyramid, where most outlets are offering discounts of up to 70 per cent and a chance to win F1 GP grandstand tickets, and Fahrenheit 88, which is having its 100 Pairs Giveaway special.

The latter promotion has shoppers who spend RM100 in a single receipt at any specialty store, or RM300 at Uniqlo or selected branded outlets, standing to win a pair of shoes, with up to 100 pairs of footwear worth RM20,000 to be given away.

After the promotion ends, shopaholics can look forward to the 1Malaysia Mega Sale Carnival (June 29 to Sept 1) and the 1Malaysia Year-End Sale (Nov 16 to Jan 5 next year).

The 1Malaysia GP Sale is jointly organised by Tourism Malaysia and Bukit Bintang-KLCC Tourism Association.