Infoscreen jumps to third place in Advertising + Marketing Magazine's Ranking of The Best Out Of Home Media in 2014
Kuala Lumpur, January 2015
Infoscreen, the outdoor digital media brand of YTL Info Screen Sdn Bhd comes in third in this year’s ranking of the best Out Of Home Media as listed in Advertising + Marketing Magazine (A+E). According to A+E, the company has been actively growing its network and expanding its reach.
A pioneer in the Out Of Home digital media industry, Infoscreen first started with digital screens on board the KLIA Express Rail Link in 2002. Since then, it has doubled the number of screens and upgraded all its high definition LED screens by 20 inches to reach the rising number of passengers. It now has 216 screens in its network targeting travellers coming through KLIA and klia2 to KL Sentral. The digital media company also operates screens like the Giant Cube, Lot 10 LED Screen, Digital Screens at Bintang Walk, Digital posters at ERL and Light Boxes at the Lot 10 Footbridge.
The Giant Cube at Lot 10 is a major attraction for shoppers and was recently upgraded with higher brightness LED panels. Located in a high traffic area, the Giant Cube attracts tourists, pedestrians and motorists along the iconic Bintang Walk, which pulls in more than five million pedestrians and motorists.
As stated by A+E, the upgraded Giant Cube continues to be one of the most valuable and effective advertising mediums in the Golden Triangle of Kuala Lumpur. A versatile advertising platform, it offers advertisers the option of organising road shows, launches and campaigns at Lot 10 Shopping Centre. Property companies such as Mah Sing and Gamuda, and well-known brands such as Maggi, Nescafé and Brand’s have organised campaigns and road shows at the shopping centre throughout 2014. Key advertisers who have chosen to place ads on the Giant Cube and KLIA Express include General Electric, CK, Turkish Tourism, MasterCard, Casio Baby G, AirAsia, Resorts World Sentosa, Mah Sing, Gamuda Land, UEM Sunrise, Marina Bay, KFC, Nestlé, Golden Screen Cinemas, Ford, Nu Sentral, Manulife, Nokia, Citibank, Samsung, Honda, HSBC and Shell.
Infoscreen provides an effective and efficient advertising platform complete with content production, editorial and technical support. As an end-to-end solutions company, it also provides creative services like video production, animation and graphic design to advertisers through its IS Creative arm.