Raising the Curtain for Starhill Gallery Luxury Channel
Starhill Gallery, March 25, 2013
Starhill Gallery Luxury Channel was launched in style by celebrity guest of honour, Hollywood star Kimora Lee Simmons, who raised the curtain for the exclusive online channel. The fashion and reality TV star officially made the world accessible to Starhill Gallery’s renowned brands latest collections and much more.
Starhill Gallery Luxury Channel is a new and exciting multimedia platform that provides compelling, high quality videos, trendsetting online editorials and showcases an outstanding range of high-end retail products that are available in Starhill Gallery The audience will have access to a full range of expertise and be able to experience all that Starhill Gallery has to offer from their own homes.
“Starhill Gallery was named by The New York Times as one of the places in the world one must visit and Starhill Gallery Luxury Channel offers everyone the chance to conncet with Malaysia’s iconic shopping centre from anywhere in the world.” Yulia Dolmatova, PR & Marketing Director of YTL Land, said at the launch. “All these events, promotions, special interviews with our guest of honours, and the very latest fashion will be available to everyone at their very fingertips.”
The online channel will feature five different segments which will broadcast its own programmes, including ‘Fashion’, ‘Watches & Jewellery’, ‘Health & Beauty’, ‘Dining’ and ‘Home & Living’. All the latest collections, fashion shows and events will feature on the ‘Fashion’ channel, while more than 120 different watch and jewellery brands, which are located on Adorn floor, will be showcased on the ‘Watches and Jewellery’ channel, the city’s finest dining options are discoverable on the ‘Dining’ channel or how best to have an indulgent experience when at Starhill Gallery with the ‘Health & Beauty’ channel. The “Home and Living’ channel will give and insight and tips on how one’s home and lifestyle can be spiced up.
Speaking at the launch, Executive Director of YTL E-Solutions Berhad, Amarjit Chhina stated “Infoscreen is delighted to be the content producer and channel manager of Starhill Gallery Luxury Channel. Starhill Gallery has been at the forefront of luxury retail in Asia and the Starhill Gallery Luxury Channel will be a compelling additional platform for it to showcase the latest in the world of luxury retail to its discerning clientele globally.”
Starhill Gallery’s exclusive channel will be updated regularly with the latest videos, including exclusive interviews and behind the scene footage of fashion shows from Starhill Gallery Fashion Week, all of which can be viewed at http://www.starhillgallery.com/sglc/. Starhill Gallery Luxury Channel provides up-to-the-minute articles, news and trends on the most sophisticated and latest goings-on taking place in Starhill Gallery.